How Can We Help Set-up Your Pay-Per-Click (PPC) Advertising ?
With Pay-Per-Click advertising , we bid on certain keywords that your target audience type into search engines , that could potentially display your ad in the Search Engine Results Page (SERP) and that your potential customer clicks on your ad to land in your website.
Setting Your Ad Goals , your ad budget and decide on target audience
Work with client team to set budgets and goals
We design the key characteristics of your Target audience and location targeting
Decide on campaign structure
Continuous keyword Research
Based on your target audience and your goals, we perform deep keyword research. Ongoing keyword research is foundational for any PPC campaigns.
We use best keyword research tools in the industry to gather an inventory of keyword phrases that your potential audience will search
We analyze the search intent of these keyword phrases, their relevancy to your Ads, gather their Click-through-rate (CTR) , the volume and value of these keywords
We also perform competitive research and identify any additional keywords gaps and close these gaps as we gather the keyword list
We develop a list of negative keywords that should be excluded from the campaign
We ensure that there is no keyword are not shared across the Ad groups.
Ad Group Design
We design the Ad Groups for your campaigns which can be based various factors such as your keyword taxonomy or products /services , or based on additional granularity of your audience
We then map the relevant keywords to the Ad Groups
Design landing page for each ad group. At this point , it is important to have landing page consistent and relevant to your Ad group and keywords
Landing page can be appealing with consistent messaging to the user along with Call To Action (CTA) for the user to take an action
Design Lead generation method to gather data from your potential customers for your future retargeting
Design Ad Creatives For each Ad Group . We leverage industry AI Tools that provide insight on Ad Title , descriptions , headings to be used and right CTA messaging
Publish the campaign
On-going Tracking of the Campaign
We conduct on-going monitoring of the campaign , identify additional keywords , remove low scoring keywords
We continue to perform competitive research throughout the length of the campaign
Throughout the life of the campaign, we continue to perform keyword research , modify the campaign where necessary . In some cases, we split one campaign into multiple granular campaign and compare the performance of these granular campaigns.
Powerful Benefits of Using PPC Advertising