Our TikTok Marketing Strategy
Our TikTok marketing strategy fully leverages the capabilities of TikTok to promote your brand , products or services. TikTok offers tremendous opportunities to reach younger audiences in a creative and engaging environment. Additionally , TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30.
The low business competition presents a massive opportunity because you can reach many people at a relatively low cost.
Our comprehensive strategy for TikTok marketing are as follows:
Creating videos for TikTok
Advertising on TikTok
One of the benefits of TikTok ads is you don’t have to spend a lot of time building an audience. You set up an ad campaign, and you’ll be able to reach your target audience—often within 24 hours.
The Ad targeting on TitTok has two options :
Interest Targeting – this is similar to Facebook ads where you are targeting the personas based on their interest
Behavior Targeting – this option allows you to target personas based on their behavior on TikTok within past seven or fifteen days. This option helps you reach those who are actively engaging with the TikTok platform.
Additionally TikTok offers custom audience and lookalike audience targeting.
With custom audience , we can target personas who have already interacted with your brand before which typically includes interactions within TikTok and outside of TikTok (in this case you provide customers email address list)
With Lookalike audiences , we can reach people similar to an existing audience.
Gather insights based on TikTok Marketing analytics data
Perform a competitive audit
This is an important strategy as it helps to explore new content ideas and ways to differentiate your brand
Types of TikTok Ads We offer
In-Feed Ads – These ads appear on user’s For You Page. These ads can drive more conversions by adding Call To Action to the videos
Brand Takeover Ads – these Ads provide powerful visual display for your business. It can include static displays or a 3 to 5 second video along with the link your business website.
Branded Effect Ads – These Ads allow you to leverage Augmented Reality (AR) capability in TikTok. You can add 2D or 3D e