How Does Our Marketing Strategy Help Title Agencies?
Many buyers do not realize that they can choose their title company, and they are often overwhelmed with many decisions during the real estate transactions, so the strategic marketing effort is essential for Title companies to educate the buyers and win them as customers.
Our digital marketing strategy for our clients in Title business focusses on a multi-channel approach to grow their online presence so that the buyers can reach them.
Connect With Your Target Audience
Our Title insurance clients serve consumers and lenders directly with owner’s and lender’s policies, but they also market to real estate agents, title agents, developers, and other real estate professionals due to their influence on the decisions made by lenders and consumers within a real estate transaction.
So it is essential for us to develop our marketing plan tailored to target each personas, identify what tactics we need to have in place to reach these target personas in the digital landscape .
We ensure that our client’s website has a good site performance, easy to navigate and accurate information such as contact information, products and service offered.
Website design caters to various personas for the Title companies
We apply our Tech SEO Strategy on a consistent basis to ensure that there are no technical SEO issues and site continues to perform well.
Success of an optimized website is measured based on the following:
Usability and Readability
With more of the buyers search for properties online and looking for professionals to help in their real estate transactions, it becomes important for Title companies to invest on Pay-per-click campaigns so that the buyers can easily find them and be able to contact them immediately.
We fully leverage Google Ads platform to run these campaigns
We perform geotargeting and interest-based targeting on google Ad campaigns so that the ads are reachable to the target customers within a given geographic location.
We perform continuous keyword research from buyer persona standpoint.
During the keyword research process, we track the competitors both paid and organic and research their ranking, their landing page and keywords they have used on their landing page.
We develop location-based campaign structure, title serviced based ad groups and include specific keywords for these service-based ad groups
Through AI tools, we can determine the right messaging, Title, and headlines for the Ad creatives
We develop special landing pages specific to google ad groups to track the engagement rate.
We perform on-going Ad analytics, continuously monitor Ad groups, update the keywords, removing low score keywords, maintaining negative keywords list.
Search Engine Optimization
Our comprehensive SEO services helps our Title companies consistently increase their organic ranking in search results, drive website traffic, and result in conversion.
We conduct continuous Keyword Research
We perform in-depth keyword research based on target audience, locations and services
Analyze the respective landing pages on the website for content optimization
Update the website content where required to ensure the relevant keywords are used in the respective landing pages.
Publish Blog Articles
We focus on content that helps educate the buyers with the Title Insurance services
Title Insurance is not necessarily an easy-to-understand area as there are so many nuances to the entire title insurance process. Most people don’t understand how common title theft is or that someone selling their home might not actually own it on paper. They think that the title check is something that is just a formality or even an extra expense that they can skip.
Our content focus is to make the blog posts informative, concise, and simple to help the buyers understand.
We focus on using relevant keywords and writing SEO friendly blog are critical to increase the organic rankings
We develop monthly blog calendar and create blogs that share useful information relevant to the real estate market.
Title tags, meta descriptions, alt tags
Title tags – Title tags are HTML that is used to identify the title of your page. These titles are displayed on SERP pages as the clickable headline for that page. We ensure that these are too long and has the focused keyword included in it.
Meta descriptions – This is another HTML element. These descriptions are what appear as the description of an article or page in an internet search result. We include the focused keyword in this description to entice readers to click on your content. Good meta descriptions help increase click rates. We follow the Google requirements on meta descriptions. Google likes meta descriptions that are between 180-230 characters.
Alt tags – Alt tags are descriptions of visual elements that help those who are vision impaired. Your focused and helper keywords must be included in the description to help the search. We also provide an accurate visual description.
Manage Google My Business
We keep the information on the Google My Business consistent with the website.
Focus on including Local keywords in website
We take advantage of mapping services to improve the chances of our client’s firm showing up in a search.
A citation is an online mention of a business that features the Name, Address, and Phone number (NAP) of the business.
Local SEO Citations can help improve ranking in local search engines such as Google Local / Maps.
It helps build confidence with firm’s location and service they offer thereby boosting their local ranking.
We submit their business data to create new listings on their websites
Remove any harmful duplicate listing from their website