Content Strategy

We implement a SEO-driven content that is original and enables search engines to understand the relevancy of the content.

Our comprehensive content strategy focuses on the following:

Understanding target personas to drive search results.
Content Strategy increase brand exposure with search engines

We can analyze this based on current customer base and get reports on potential customers that we can target based on demographics, financial status, geographic location etc.

Develop content map focusing on Pillar pages and cluster pages under the pillar page. We focus on 3 main components
Broad Focus with pillar page
Detail in-depth cluster pages
strategic placing of these pages and internal linking
Keyword Research around topics of pillar and cluster pages.
We perform competitive research and think from persona standpoint – what question they ask? what are their pain points? What will trigger them to come to search engine to ask these questions? etc. Keyword research will focus on following:
Who are they looking for ?
What are they looking for?
Why are they looking for ?
When will they need ?
Where are they looking for ?
We categorize the keywords with topics pillars and clusters along with their volumes (keyword, pillar page, cluster page , search intent ,volume)

Work with client team to develop content of pillar page and cluster pages

Optimize Pillar Page and cluster pages for On-Page SEO

Including primary key words in page titles & headings

Compelling meta description and title tags

Include primary and long tail keywords in page

Use target keywords within first 100 words

Ensure content is relevant with search intent

Optimize images and videos

We then analyze the score of content for readability, originality, and SEO friendly to ensure the content is search engine optimized.

Content Marketing Plan

On-going plan to perform on-going SEO-Audit on pillar and cluster pages
Developing Content blog info graphics and providing link to divert click to the website (in social media and reaching out to current backlink partnerships to promote the blogs)
Depending on prior month performance, maintain & update on-going content calendar for on-going content development
Our content marketing plan ensures we cover on both on-page and off page SEO requirements and aligned with the social media content strategy

Benefits of Our Content Strategy

According to Google’s former Search Quality Senior Strategist, Andrey Lipattsev, high-quality content is one of the top three SEO ranking factors.
Content strategy has a significant impact on a company’s search rankings.
An effective content marketing increases customers engagement and boosts your customers’ experience.

Our Steps to deliver value driven content marketing for your business

Step 1 : Focus on a specific topic

Step 2 : Create content calendar around that topic . The content calendar will take into account multi-channel approach such as on-page SEO, your backlinks and social media.

Step 3 : Keyword research. Identify focused keyword , helper keywords , synonyms and simple queries .

Step 4 : Conduct keyword analytics by researching keywords based on their intent , volume and value

Step 5 : Perform competitive research to understand the keywords used by your competition

Step 6 : Develop content which can include website page content , blogs , infographics or videos across all the channels.

Step 7 : Implement optimization techniques . For this, we make sure the content has relevant keywords included in the first 100 words. We ensure that there is no keyword overloading and content stays concise and flows with the use of the keywords.
For infographics and video creative , we supply relevant meta data using the keywords

Step 8 : Perform interlinking of the relevant content within the website . For example, linking keywords within your blog to link to the web page that focusses on content that is consistent to the keyword and blogs.

Step 9 : Measure the impact . Analyzing web site content for readability , originality, SEO, tone of voice and improve content to boost organic search

Step 10 : Revise and improve the content strategy on an on-going basis .