Our comprehensive content strategy focuses on the following:
We can analyze this based on current customer base and get reports on potential customers that we can target based on demographics, financial status, geographic location etc.
Work with client team to develop content of pillar page and cluster pages
Optimize Pillar Page and cluster pages for On-Page SEO
Including primary key words in page titles & headings
Compelling meta description and title tags
Include primary and long tail keywords in page
Use target keywords within first 100 words
Ensure content is relevant with search intent
Optimize images and videos
Content Marketing Plan
Benefits of Our Content Strategy
Our Steps to deliver value driven content marketing for your business
Step 2 : Create content calendar around that topic . The content calendar will take into account multi-channel approach such as on-page SEO, your backlinks and social media.
Step 3 : Keyword research. Identify focused keyword , helper keywords , synonyms and simple queries .
Step 4 : Conduct keyword analytics by researching keywords based on their intent , volume and value
Step 5 : Perform competitive research to understand the keywords used by your competition
Step 6 : Develop content which can include website page content , blogs , infographics or videos across all the channels.
Step 7 : Implement optimization techniques . For this, we make sure the content has relevant keywords included in the first 100 words. We ensure that there is no keyword overloading and content stays concise and flows with the use of the keywords.
For infographics and video creative , we supply relevant meta data using the keywords
Step 8 : Perform interlinking of the relevant content within the website . For example, linking keywords within your blog to link to the web page that focusses on content that is consistent to the keyword and blogs.
Step 9 : Measure the impact . Analyzing web site content for readability , originality, SEO, tone of voice and improve content to boost organic search
Step 10 : Revise and improve the content strategy on an on-going basis .