Community Service is near and dear to the owners of Digital Meets Print . We understand the need to increase the awareness of non-profit organizations within the community for greater good. We have the experience and capabilities to implement marketing tactics to amplify non-profit organization’s cause and mission by increasing both their online and offline presence . We develop innovative methods to launch campaigns to solicit donations , and attract volunteers and supporters.
Digital Marketing Strategies for Nonprofits
Step 1. Define Your Digital Marketing Goals
One of the most important steps to take while creating a digital marketing plan is identifying your marketing goals. Each goal should include specific steps to take to achieve them. If your main objective is to grow your audience and increase visibility to your brand, you will need to think about how your content can deliver the message of your organization and bring value to your audience. Creating valuable content that exceeds expectations is the key to getting a larger audience on board with your cause.
Step 2. Knowing Your Audience
We perform deep analysis on studying the target personas aligned with nonprofits marketing goals. It is absolutely important to learn who will donate or who will share your vision and become members to help promote your cause. It can also help you make better decisions about the development of your service, create a brand image, and fine-tune your brand design, which can make fundraising much easier. This means greater awareness of your message as a nonprofit and of how your company helps fulfill that message.
Step 3. Use Content Marketing to Increase Website Traffic
To successfully increase web traffic, your nonprofit should make it a goal to create at least one new video, blog or podcast at least once a month. This content must be based on a topic specific to your organization’s message, whether it be telling a story, answering questions, or making an announcement. We produce content that is valuable to your audience and relays your nonprofit’s mission by focussing on content for an organic search.
We achieve this by making sure keywords are in your content in order for them to be recognized by search engines. Search engines help people who care about the same issues as you find your organization’s website by recognizing these keywords and suggesting relevant topics. This process is the foundation of content marketing and is the most cost effective way to increase online presence.
Step 4. Google Ad Grants
Google Ads is one of the most effective and easiest digital marketing tools for nonprofits to gain access to. All you have to do is submit a form and provide proof of your nonprofit organization, and you can be granted up to $10,000 a month in free advertising and Google Business tools.
When people with the same ideas as your organization search for particular terms matching your keywords, your Google Ads will be recommended to them at no cost to you.
Step 5. Social Media Engagement
Having a good social media presence is essential in increasing web traffic and growing your audience. Facebook and Instagram are two of the best platforms for nonprofits to use because of their helpful fundraising tools. Facebook also allows organizations to create groups and provides an option to collect donations.
18% of donors worldwide have given through Facebook fundraising tools
88% say they are likely to give through Facebook fundraising in the future
84% of Facebook users share to show their support for a cause and highlight issues that are important to them
30% of nonprofits use Instagram to raise money and awareness.
6 in 10 online adults ages 18-29 use Instagram.
75% of Instagram users take action, such as visiting a website or making a purchase after looking at an Instagram advertising post.
Step 6. Focusing on Visual Content for Social Media and Google Ad Grants
Social media is a group of websites and apps that let users create, share and network. It also allows organizations with even the most limited budgets to reach a wide audience in a quick, cost-effective way. These platforms allow you to tell your organization’s story. According to HubSpot, 65% of people are more likely to retain information that includes visuals. It’s very important to post on social media on a consistent basis to better engage with the community. The more often people see your posts, the more likely they are to click on your posts.
Step 7. Blog to Spread the Word
Blogging is a very effective tool to help your website appear on search engines and raise awareness for your nonprofit’s cause. Blogging is also a good way to tell your organization’s story without directly speaking about it. You can share milestones, embed videos, share your take on news relevant to your cause, etc.
Step 8. Connect with Your Supporters via Email Marketing
Writing monthly newsletters is a strategic method of maintaining a connection with your audience. You can send your audience updates for your organization, mention new blog posts, and upcoming events for your nonprofit. Newsletters are also a great way to gain donation requests for your cause with help from the use of powerful images and call-to-action buttons.