Community Service is near and dear to the owners of Digital Meets Print . We understand the need to increase the awareness of non-profit organizations within the community for greater good. We have the experience and capabilities to implement marketing tactics to amplify non-profit organization’s cause and mission by increasing both their online and offline presence . We develop innovative methods to launch campaigns to solicit donations , and attract volunteers and supporters.
Digital Marketing Strategies for Nonprofits
Step 1. Define Your Digital Marketing Goals
One of the most important steps to take while creating a digital marketing plan is identifying your marketing goals. Each goal should include specific steps to take to achieve them. If your main objective is to grow your audience and increase visibility to your brand, you will need to think about how your content can deliver the message of your organization and bring value to your audience. Creating valuable content that exceeds expectations is the key to getting a larger audience on board with your cause.
Step 2. Knowing Your Audience
We perform deep analysis on studying the target personas aligned with nonprofits marketing goals. It is absolutely important to learn who will donate or who will share your vision and become members to help promote your cause. It can also help you make better decisions about the development of your service, create a brand image, and fine-tune your brand design, which can make fundraising much easier. This means greater awareness of your message as a nonprofit and of how your company helps fulfill that message.
Step 3. Use Content Marketing to Increase Website Traffic
To successfully increase web traffic, your nonprofit should make it a goal to create at least one new video, blog or podcast at least once a month. This content must be based on a topic specific to your organization’s message, whether it be telling a story, answering questions, or making an announcement. We produce content that is valuable to your audience and relays your nonprofit’s mission by focussing on content for an organic search.
We achieve this by making sure keywords are in your content in order for them to be recognized by search engines. Search engines help people who care about the same issues as you find your organization’s website by recognizing these keywords and suggesting relevant topics. This process is the foundation of content marketing and is the most cost effective way to increase online presence.
Step 4. Google Ad Grants
Google Ads is one of the most effective and easiest digital marketing tools for nonprofits to gain access to. All you have to do is submit a form and provide proof of your nonprofit organization, and you can be granted up to $10,000 a month in free advertising and Google Business tools.
When people with the same ideas as your organization search for particular terms matching your keywords, your Google Ads will be recommended to them at no cost to you.
Step 5. Social Media Engagement
Having a good social media presence is essential in increasing web traffic and growing your audience. Facebook and Instagram are two of the best platforms for nonprofits to use because of their helpful fundraising tools. Facebook also allows organizations to create groups and provides an option to collect donations.
18% of donors worldwide have given through Facebook fundraising tools
88% say they are likely to give through Facebook fundraising in the future
84% of Facebook users share to show their support for a cause and highlight issues that are important to them
30% of nonprofits use Instagram to raise money and awareness.
6 in 10 online adults ages 18-29 use Instagram.
75% of Instagram users take action, such as visiting a website or making a purchase after looking at an Instagram advertising post.
Step 6. Focusing on Visual Content for Social Media and Google Ad Grants
Social media is a group of websites and apps that let users create, share and network. It also allows organizations with even the most limited budgets to reach a wide audience in a quick, cost-effective way. These platforms allow you to tell your organization’s story. According to HubSpot, 65% of people are more likely to retain information that includes visuals. It’s very important to post on social media on a consistent basis to better engage with the community. The more often people see your posts, the more likely they are to click on your posts.
Step 7. Blog to Spread the Word
Blogging is a very effective tool to help your website appear on search engines and raise awareness for your nonprofit’s cause. Blogging is also a good way to tell your organization’s story without directly speaking about it. You can share milestones, embed videos, share your take on news relevant to your cause, etc.
Step 8. Connect with Your Supporters via Email Marketing
Writing monthly newsletters is a strategic method of maintaining a connection with your audience. You can send your audience updates for your organization, mention new blog posts, and upcoming events for your nonprofit. Newsletters are also a great way to gain donation requests for your cause with help from the use of powerful images and call-to-action buttons.
Offline Marketing Strategies
We have capabilities to unify online and offline marketing to promote your brand. We provide high quality printing services and mailing list assistance while ensuring that your products are delivered efficiently and with care.
Step 1. Direct Mail Campaigns
Direct mail campaigns are a great way to fundraise and find possible donors to support your nonprofit’s cause. The marketing material described below are all ways to grow your brand and gain support offline.
Flyers – An affordable way to promote your organization is to distribute flyers to a target audience. Flyers can be used to inform the reader about your organization and advertise upcoming fundraising events. We produce quality material that is designed to catch the eye of the reader and encourage them to read more.
Postcards – Postcards provide a uniqueness to your brand while keeping investments low. Promotional postcards also tend to be the most cost effective form of direct mail marketing because in most cases, the postage rate is much lower.
Brochures – Brochures are also another cost-effective form of advertising and a great way to convey important information to your supporters. We publish brochures to a target audience with custom messages to ensure that your message is received.
This method also helps to keep in contact and form a bond with your audience. These products can serve as material that your audience can display in their home, or pass along to others who may want to support your mission. Your audience will appreciate material that is tangible and visually appealing.
Step 2. Promotional Products
Creating custom promotional products is a lesser-known way for nonprofits to show appreciation for donors and additionally, create revenue. We are able to differentiate your organization from competing parties by making sure your products are personal and stand out.
The products listed below are all simple ways for your audience to show support for your organization by incorporating these items into their daily activities.
Water bottles – Your audience will appreciate a product that is well made and will last. Our company provides sustainable branded aluminum water bottles, which can make a great give-away item to select individuals at an event or even put on sale to create revenue and gain exposure for your brand.
Tote bags – Tote bags are an essential promotional product because they generate massive brand exposure. Supporters can bring your nonprofit’s custom tote bags to trade shows and promotional events, thus increasing the likelihood of potential donors that want to support your cause.
T-shirts – Customized t-shirts are a great promotional item to increase brand visibility. They’re also great items to give to volunteers at any events your organization may have. When a nonprofit organization whose volunteers are all wearing the same shirt, it gives the image of a brand that has a clearly established identity.
Lip balms – People are more likely to support your nonprofit’s cause if you have eye- catching products that are popular on the market. Any organization can benefit from using products like lip balm as a strategic way to maintain cultural relevance.
Hand sanitizers – Branded hand sanitizers are also a simple way to be culturally relevant, especially in today’s time. This is a functional product that promotes health and safety while also increasing brand exposure.
Your audience will also appreciate that your organization is giving them ways to display their interests and passions. Promotional products are proven to show success within an
organization and a convenient technique for your audience to aid in advertising for you as well.